Altrata Infographic Feature

• Project:
  Designed a data-driven infographic to showcase key findings by country and donor type for a targeted marketing campaign promoting a specific brand product.

• Approach & Solution:
  Collaborated with the analytics team to identify and prioritize data points most relevant to the campaign’s audience. Used Adobe Illustrator to design custom charts, icons, and layouts that organized the information by category and visual hierarchy, making the data easily digestible and impactful. The final infographic aligned with brand aesthetics while effectively communicating complex insights to support campaign objectives.